課程資訊
課程名稱
創業實務
Entrepreneurship in Practice 
開課學期
106-1 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
陳彥豪 
課號
GMBA7106 
課程識別碼
749EM1280 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
第3,5,6 週
 
上課地點
 
備註
本課程以英語授課。密集課程。10/28;11/11,25;12/16,30;1/13.See gmba.ntu.edu.tw
限管理學院學生(含輔系、雙修生) 且 限學士班三年級以上
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1061_EIP 
課程簡介影片
 
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課程概述

“The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist;because every innovation is new and unique, no authority can prescribe in concrete terms how to innovative. Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas." -By Peter Thiel, the founder of PayPal
To create a new business, whether startup a new company or build it in an existed enterprise, is a dynamic progress with many uncertainties. It’s highly related to the entrepreneur for the chance to success. Even it’s hard to taught to teach entrepreneurship, this course will try to teach students attitude of being an entrepreneur through some concept, practices, as well as skills. Learning by doing will be the core spirit of the deliver method.
 

課程目標
This course will try to show the key theories and methods, which is related to the progress of starting up a new business. Students need to develop a new business by practicing those concept taught in the class, step by step. This progress thorough whole class will bring students about the concept, attitude and skills of being a real entrepreneur.
The course consists of four parts:
1. Key theories for starting up a new business: business opportunity identification, product/service design, business model design.
2. Core competences for entrepreneur: teaming, fund raising, presentation skills, negotiation skills, and the mind-set to be a good entrepreneur.
3. Course delivery approach: For getting deeper understanding with those key theories, students need to go through four steps for each key theory: teach, exercise, review, and feedback.
4. Experience sharing: the experience in real world is crucial for an entrepreneur. This course will have two sessions, which will invite guest speakers to sharing their related experience or knowledge. 
課程要求
The students who want to join this class must know the requirement:
1. Students NEED to have the willingness to be an entrepreneur, or you might feel bored in the class.
2. This course emphasizes “action learning”. Students might need to do his/her own works beyond the class.
3. The arrangement of schedule and topics of the course might change according to students’ performance and learning progress. It’s much like “the progress of
entrepreneurship”. Students need to try to cooperate with teacher. The change will be
announced as early as possible.
4. Students need to form a team with 2-4 people, no more than 4, in the beginning of the class. Teacher will help but no guarantee for find a team for you. Student needs to drop this course if he/she can’t join any team. 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2017/09/16  -Course Introduction
-Class preparation 
Week 2
2017/11/11  -The nature of entrepreneurship
-Business opportunity identification
-Value proposition design 
Week 3
2017/11/25  -Idea demonstration (team report 1)
-Product/Service design (MVP)
-Guest speaker 1 
Week 4
2017/12/16  -Product/service demonstration (team report 2-1)
-Business strategic thinking
-Guest speaker 2
 
Week 5
2017/12/23  -Product/service demonstration (team report 2-2)
-Business model canvas and process 
Week 6
2018/1/6  -Business model presentation (team report 3)
-Budgeting
-Presentation skill training
-Site visiting (Accelerator) 
Week 7
2018/1/13  -Final presentation (team report 4)
-Guest speaker 3